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Productive Dental Assisting (PDA) Privacy Policy

Policy last updated: September 3, 2020

Welcome to PDA's Privacy Policy!


PDA cares deeply about the privacy of its visitors and users, and is fully committed to protect their personal information and use it properly in compliance with data privacy laws. This policy describes how we may collect and use personal information, and the rights and choices available to our visitors and users regarding such information. 

This PDA Privacy Policy (“Privacy Policy”) describes how we (PDA), together with our provider companies, including “Wix”, collect and use information pertaining to each of our unregistered visitors and registered users, including users with Paid Services (each, a “Visitor” or “User” (respectively), or “you”), in connection with their access to and use of PDA's website, web applications (“Wix Apps”), mobile applications (“Mobile Apps”), and related services (collectively, the “Services”).


The purpose of this Privacy Policy is to provide you with a clear explanation of when, why and how we collect and use your personal information, as well as an explanation of your statutory rights.  This Privacy Policy is not intended to override the terms of any contract you have with us, nor any rights you might have under applicable data privacy laws.

Read this policy and make sure you fully understand our practices in relation to your personal information, before you access or use any of our Services.  If you read and fully understand this Privacy Policy, and remain opposed to our practices, you must immediately leave this website, application or service, and avoid or discontinue all use of any of our Services.  If you have any questions or concerns regarding this policy, please contact us at

This policy describes our privacy practices – what information we collect on our visitors and users, how we collect it, what we do with it, how we protect it, and your rights regarding your information.


By accessing our site, filling out and application, or use our on-line payment system, you acknowledge that you have read this Privacy Policy.

We collect two types of information regarding our Visitors and Users:

  1. Un-identified and non-identifiable information pertaining to a Visitor or un-identified User, which may be made available to us, or collected automatically via his/her use of the Services (“Non-personal Information”). Such Non-personal Information does not enable us to identify the Visitor or User from whom it was collected. The Non-personal Information collected by us mainly consists of technical and aggregated usage information, such as Visitors’ and Users’ browsing and ‘click-stream’ activity on the Services, session heatmaps and scrolls, non-identifying information regarding the Visitor’s or User’s device, operating system, internet browser, screen resolution, language and keyboard settings, internet service provider, referring/exit pages, date/time stamps, etc.

  2. Individually identifiable information, namely information that identifies an individual or may with reasonable efforts cause the identification of an individual, or may be of private or sensitive nature (“Personal Information”). The Personal Information collected by us mainly consists of contact details (e.g., e-mail address or phone number), billing details (name, physical billing address, payment method and transaction details), which are only collected from Users with Paid Services, details regarding a browsing or usage session (IP address, Geo-location and/or device unique identifier), details regarding connected third party accounts (such as the e-mail or username for a connected Google or Facebook account), scanned identification documents provided to us (such as an ID card, driver’s license, passport or social security information), correspondences (including those made through or uploaded to our Services), and any other Personal Information provided to us by Visitors and/or Users through their access to and/or use of the Services. For the avoidance of doubt, any Non-personal Information that is connected or linked to Personal Information (for example, in order to improve the Services we offer) is deemed and treated by us as Personal Information, as long as such connection or linkage exists.

Summary:  We collect two types of information: Personal Information (which could be used to uniquely identify an individual) and Non-personal Information (which is non-identifying).  We collect such information regarding our users and visitors, our users’ users, job applicant and anyone else who may provide it to us.

PDA's Student Applicant Information

We also collect information that is provided to us by PDA Student candidates (“Applicants”), when they apply to any of the open courses at by e-mail or otherwise.

How do we collect such information?

There are two main methods we use:

  1. We collect information through your use of the Services. When you visit or use our Services, including when you browse the Website, register a User Account, edit your information and upload information and content, and/or download and use any PDA/Wix Apps and/or Mobile Apps, we are aware of it and will usually gather, collect and record such uses, sessions and related information, either independently or with the help of third-party services, including through the use of “cookies” and other tracking technologies.

  2. We collect information which you provide us voluntarily. For example, we collect the Personal Information you provide us when you register for a PDA class/course; when you sign in to our Services via third party services such as Facebook or Google; when you place purchases for class register fee or tuition. 

Summary:  When you visit or use our services – you may also provide us with certain information (either automatically through the process of using the Service, or by manually submitting it).

Why do we collect such information?

We collect such Non-personal and Personal Information for the following purposes:

  1. To provide and operate the Services;

  2. To further develop, customize and improve our Services, based on Visitors’ and Users’ common or personal preferences, experiences and difficulties;

  3. To provide our Users with ongoing customer assistance and technical support;

  4. To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages 

  5. To facilitate, sponsor and offer certain contests, classes, events and promotions, determine participants’ eligibility, monitor performance, contact winners of grant prizes and benefits, or specials or discounts; 

  6. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we may use to provide and improve our respective services; 

  7. To enhance our data security and fraud prevention capabilities; 

  8. To consider Applicants’ candidacy to become students at PDA, and

  9. To comply with any applicable laws and regulations.

We will only use your Personal Information for the purposes for our school or dental practice where we are satisfied that:

  1. our use of your Personal Information is necessary to perform a contract or take steps to enter into a contract with you or

  2. our use of your Personal Information is necessary to comply with a relevant legal or regulatory obligation that we have with Department of Workforce services or other state agencies, or

  3. our use of your Personal Information is necessary to support legitimate interests that we have as a business (for example, to maintain and improve our Services by identifying user trends and the effectiveness of PDA campaigns and identifying technical issues), provided it is conducted at all times in a way that is proportionate, and that respects your privacy rights.

Summary:  We collect and use information in order to provide our services and make them better and safer.  We also collect and use information in order to contact our visitors, users and student applicants, and in order to comply with the laws applicable to us.

PDA use of Wix payment application 

PDA welcomes all qualified Applicants to apply to any class or payment of any class by sending us their contact details and financial information (“Applicants Information”) via the relevant Forms on our Website, or through any other means provided by us.  We understand that privacy and discreetness are crucial to our Applicants, and are committed to keep Applicants Information private and use it solely for PDA's internal purposes (including for identifying Applicants, evaluating their applications, and contacting Applicants by phone or in writing).

Please note that PDA may retain Applicants Information submitted to it for no longer than two years after the student has attended class. This is done so we can re-consider Applicants for other classes or DWS reporting requirements, so we can use their Applicants Information as reference for future applications submitted by them; and if the Applicant is hired by our dental practice, and business purposes related to his/her work at PDA or our dental practice. 


If you previously submitted your Applicants Information to PDA, and now wish to access it, update it or have it deleted from PDA systems, please contact us at

Summary:  We welcome all prospective students to apply to any of our open classes, by sending us their contact details. 

We will use such information solely for our internal school or dental practice use. 

We host our website through who is a leading cloud-based development platform with millions of users worldwide. They make it easy for everyone to create a beautiful, professional web presence and to promote our business, showcase our art, set up an online application for students or just test out new ideas. The Wix website builder has everything we need to create a fully personalized, high-quality website.

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